□here□reseveralrea□□n□whyindi□idualsma□e□gageinnon□si□cerebehavior.Onecommo□c□u□eist□ed□s□retoavoi□conflictornegat□vere□ercus□□ons□Forinstance,a□ers□nm□gh□feig□ag□□ementwithaco□league□□o□iniont□mainta□n□ar□ony□ntheworkplace.A□oth□rr□asoncouldbet□epursu□tof□ersonalgai□,suchaspretendingtosu□po□□ac□us□togains□cialapprovalorprofe□sionalad□a□cement.Additional□y,so□i□talpressu□□sa□dculturaln□rmsca□a□soplay□roleinencouragingnon□sincerebeh□vior,asindividualsmayfeelcompe□ledtocon□orm□□certaine□pectationsors□anda□d□. Thereareseveralre□s□□□□□□ind□vidualsmayengag□innon-sin□e□ebehavior.Onecommonca□□eisth□□□siretoav□idconfl□□t□r□egat□verep□rcussion□.Forins□a□ce,ap□rsonmightf□ignagreem□ntwithacolleag□e'sop□niontom□□nt□inh□rmonyintheworkp□ace.An□therr□as□ncou□□bethepursu□tofperso□a□□ain□suc□□spr□tendi□gtosup□ortacauseto□ai□socialapprov□lor□r□f□ssiona□□dv□□cem□nt.Ad□itionally,□ocietalpr□ssuresandcultura□n□r□scanalsoplay□rolei□enc□uragi□gnon-sinc□re□eh□vior□asind□v□dualsmayfeelco□pelledtoc□nfo□mtocer□ai□ex□ectat□on□orstandards. Ther□ares□veralreasonswhyindividualsmayengageinnon-since□ebehavior.On□comm□□causeisthed□si□etoavoidconf□□ctorneg□t□vereper□ussions.For□□st□n□e,aperson□ightfeign□□□eementwit□acolleague□sopiniont□maintainharmony□nthew□rkplace.An□therre□□□□couldbethepursuit□fpersonalgain,s□chaspretendingtosupportacausetogainso□ial□pprovalorpr□fess□onaladva□cement.A□ditionally,socie□alp□essuresandcult□□alnor□sca□als□playar□leinencou□a□□n□□on-s□ncerebeha□ior,asin□ivid□alsmayf□e□com□elledto□onform□□□ertainexpecta□io□sor□tan□a□ds.<□p> □p>Thereare□eve□alreasonswhyindividualsmayenga□einn□n-sincerebehav□or.Onecommo□ca□□ei□thed□□iretoavoidcon□lictorn□□at□v□repercussio□s.Forin□tanc□,ape□sonmight□eig□□greementwithacolleague□sop□□io□tom□intainharmo□yinthe□o□kplace.An□therre□s□ncouldbeth□pursuitofpersona□gai□,suchaspret□ndingtos□□por□acauseto□ainsoc□al□pprovalorprofessional□dvancement.A□diti□□ally,societalpressur□sandcu□tural□orm□canal□oplay□ro□e□n□ncourag□ngnon-sincerebehavi□□,a□individualsmayf□elcompelle□toconf□rmtocertai□e□□ec□at□□nsorstandard□.