□hereareseveralreas□nswhyindividualsmayengagein□□n-sinc□□□beha□io□□One□□m□onc□useisthed□□iretoavoidconflictornegativerepercussions.□orinstance,ape□s□nmightfeig□agreementwithaco□leag□e's□piniontomaintainharmo□yint□ewo□k□lace.Anoth□rre□son□o□□□be□hepursuitofpers□nalgain□su□haspretendin□tosuppor□acausetoga□nsocialapprov□lorpro□ess□onaladvancement.Ad□itionall□,□oci□talpressuresandcu□tu□aln□rms□analsop□□yar□leinencour□gi□gnon□sincereb□hav□o□,□□indi□i□□als□ay□eelcompel□□dt□conformtocertainexp□ctati□nsorstand□□ds.<□p><□>Th□r□areseveralr□asonsw□y□ndivi□ualsmayenga□ein□□n-sincereb□havior.Oneco□moncauseisthede□iretoa□□idconflictornega□□□er□percussion□.F□r□□sta□ce,aperso□migh□fe□gnag□e□m□ntwithacolleague'sopiniontomainta□nharmon□inthew□□kplac□□Anot□e□r□aso□couldbe□hepurs□itofpers□na□gain,suchasprete□d□ngt□supportacausetogainsoc□alapproval□rprofe□si□□al□dv□n□ement.Additiona□□y,soci□talpr□ssur□s□ndc□lturalnormsc□nalso□□ayaroleine□couragin□non-si□cer□be□avior,□sindiv□dualsmayfeelcompel□edtoconformtocertainexpectatio□so□standar□□. □hereare□□veralrea□on□whyin□ividualsmayengageinnon-□□ncerebehavior.Onec□mmonc□□seis□he□esi□etoavoi□conflictorne□ativereper□ussio□s.Forin□ta□ce□□personmig□tfeign□gre□m□□twitha□ol□eague□sopinion□omai□□ain□a□monyinthewo□kplace.Ano□□erreasonco□ldb□thep□rsu□tofpers□nalgain,suchaspret□ndi□gtosu□p□rtacauset□gains□cialapprovalorprofessionaladvancement□A□□itio□ally,soc□□ta□pressuresandcul□u□alnormscanalsoplay□roleine□cour□gingno□-sincerebehavior,□si□dividualsmay□eelc□mpelledto□o□f□r□t□certainexp□c□ationsorstandards.□> Th□reare□everalreasonswh□indivi□ualsm□□□ngage□n□on-sincerebehavior.O□eco□□oncauseisthe□esiretoav□□□conf□ictor□egativerep□rcussions.□orinst□n□□,□p□rso□□ig□tfeign□greemen□wit□acoll□□gu□'sopinionto□aintainharmonyinthework□lace.Anotherrea□oncouldbethepursuitofpersona□gai□□□uchaspretendingtosup□□rtacause□ogain□oc□alap□rovalorp□ofession□ladvancement.Additional□y,societalpressuresandculturalnor□scanals□playarolein□□coura□ingno□-s□□cer□□□havior,asind□vidual□□ay□eelcompel□□dtoc□n□ormtoc□rtainexp□ctat□onsorst□□dards.