Therearese□eral□□asons□hyindividualsma□enga□e□nn□n-s□ncerebehavior.□ne□ommonc□useisthed□siretoavo□dc□n□lic□□rne□ativerepercussio□□.Forinstance,a□ersonmightfeignag□eementwithacolleague'sopinionto□ainta□□harm□nyi□theworkp□□ce.□□ot□erreasoncouldbethe□ur□uitofpersonalgain,such□□pretend□ngtosuppo□taca□□et□□ainsoc□alapprov□lorpr□fessio□al□dvance□ent.Additiona□ly,s□□ietalpressu□e□an□cultural□o□msca□alsoplayar□l□inencou□agi□gnon-sincerebehavio□,asindividua□□mayfeel□ompelled□o□o□formtocertainexpectati□nsorstandard□.□> T□ere□r□se□e□alreasons□hyindiv□du□lsm□ye□gageinno□-sincere□ehavior□□necommonca□se□s□hedesiretoavoidco□□lictornegativere□e□cussions.Forin□tance,ape□□onm□gh□feignagre□mentwi□hacolleag□e's□p□n□ontoma□□ta□nharmonyinthe□orkp□□c□.Anot□errea□oncouldbethepurs□itof□ersonalgain,suchaspr□tending□□supportacauseto□□insocialapprovalorprofessio□al□dvancement□□ddi□ionally,socie□alpr□ss□□esa□dcultu□□l□ormsc□nalsoplay□rolein□n□o□ragi□□non-s□□cerebehavio□,asindividua□smayfeelc□mpe□ledtoconfo□mtocert□□nexpectat□onsor□tandard□.□/p> □□ere□reseveralrea□on□wh□indi□idual□m□y□ngageinnon-sinc□rebehavior.Onecomm□ncausei□th□d□si□etoa□oidconfl□ctorneg□tiverepercussi□ns.Forinstance,aper□onmi□htfeignagreement□ithaco□league's□pini□ntomain□ainharmonyint□eworkplace.An□□herr□asoncouldbethe□ursuitof□ersonalgain,suchaspre□endingtosupp□rtacause□ogainsocial□pprov□lorprofession□□adva□cement.Addit□on□l□y,□oc□eta□pressur□sandcultur□lnormscanalsopla□aro□e□nencour□g□ng□on-sincer□□ehavior□□s□n□ivi□ualsmayfe□□□ompelledto□on□orm□ocertainexpectation□orsta□dard□.