Th□rear□severalrea□onswhyindividua□□mayengagein□on-si□cerebeha□ior.Oneco□m□nca□□□i□□hedesiretoavoidc□n□lict□rnegat□vereperc□ssions□□□ri□stance,aperson□□ghtfeignagreementwithacollea□ue'sopiniontomainta□nha□mony□n□□ew□r□□la□e.Anotherreasoncouldbethepur□ui□ofpersonalgain,□□c□as□retendingtosu□p□rta□au□e□□g□in□ocia□app□o□□lorprofessionaladv□nce□e□t.Additi□□ally,soc□e□alpre□sur□s□ndcul□□ralnormscanalso□layar□leinen□our□□□ngnon-sin□erebe□avior,asi□dividuals□ayfeelcompell□dtoconf□r□toc□rtaine□pectatio□□orsta□dards.□><□>Therearese□eralreasonswhyindividuals□ayengageinnon-sin□e□ebe□avior.On□commoncauseisthedesiretoavoidc□nflict□rnegati□e□epercussions.Forins□a□ce,ap□rson□□ghtfei□□ag□eemen□withacol□eague'□opiniontoma□□tainh□rmonyi□t□ewo□kplace.A□otherreason□ouldb□thepu□□ui□of□ersona□gain,suchas□□etendingtosuppor□acau□e□□gai□soc□a□ap□rovalorpr□□□ssio□ala□□anc□ment□A□ditio□ally,so□ie□a□pressuresandcul□□ral□□rmscanalsoplaya□ole□ne□couragi□gnon-sin□erebehavio□,asi□dividu□□smayfeelcompelledtoconformtoc□rtain□□pectat□onsorstanda□ds□ Thereareseveralre□sonswhyindiv□dualsmayengagein□o□-□ince□ebeh□vior.Onecommoncauseisthedesiretoav□idconflictornegativere□ercus□□o□s.Forins□ance□□p□rsonmightfe□gna□r□emen□□ithacolleag□e'sop□□iontomaint□inhar□□nyintheworkpl□ce.Anotherr□a□onco□l□b□□hepu□suit□f□ersonalg□in,□u□haspretend□ng□osupp□rtacau□etoga□□socialapprova□orp□ofessionaladvanceme□t.Ad□itionally,s□cietalpressuresan□□ulturalnormscanalsoplay□ro□einencourag□ng□□n-sincerebehavior,a□indi□idualsmayfeelco□pelle□□oconformtocertainexpecta□ionsor□tandard□. Therear□□eve□al□eason□whyi□di□i□ualsmayengagein□□n-si□cere□ehavior.Onec□mmonca□seist□edesiretoav□i□con□lict□□negat□vereperc□ssions.F□rinsta□ce□□p□rsonmi□htf□ign□gr□em□nt□ithaco□league□s□pi□ionto□aintainhar□□□□i□theworkplace.Anotherreason□ouldbethepu□sui□ofpersona□□ain,suchas□□et□ndi□gtosup□o□t□caus□togainsocialapprovalorprofessi□naladvan□ement.□dd□tional□y,soci□talpressur□sandculturalnormscanalsopla□arole□nenco□raging□on-s□nc□re□e□a□ior,asi□□□vidual□mayfeelcompel□ed□oco□formtocertainexpectat□onsor□tandar□s□<□□□