T□erear□se□eralreas□ns□h□in□iv□dualsmayenga□einno□-□□ncer□behav□□r.Oneco□moncausei□thede□iretoavoi□conflictornegative□eperc□ssion□.For□nstance,a□□rsonmightfeigna□ree□□□twitha□oll□agu□'□op□ni□ntoma□□t□inharm□nyinthework□□ace.Anot□erreasoncouldb□thepursuitofpersonalgain,s□chaspre□ending□osupportacausetogainso□i□la□pr□valorprofessi□naladvancement□Ad□itio□□lly,so□ieta□press□resandculturaln□r□□□analsop□ayaro□einenc□ura□ingnon-□□□cerebeh□vior,as□n□i□iduals□a□fe□l□om□elledt□c□nf□r□t□□e□t□i□expectationsorstandar□s. T□□reares□vera□r□asonswhyindiv□dualsma□engage□nnon-sincerebehavior.Onecommoncauseisth□desiretoa□oid□o□□lictornegat□□□r□percu□sion□.Forinstance,ape□sonmightfeignagre□mentw□□ha□oll□ague'sopiniontoma□ntainharmonyinthew□rkp□ace.Anotherre□s□□could□ethepursuitofpersonalgain,suc□a□pre□e□dingtosupportacausetog□in□oc□alapprovalor□rofess□onalad□ancement.□dditi□□□□l□□s□cietalpressur□sandculturalnorms□analsopl□yarolein□nco□ragin□□on-sin□e□ebe□a□io□,asin□ividua□sm□y□□elcompelledtoconformto□ertainexpectat□onsorstandards. □herearese□eralreasonsw□yin□iv□duals□ayen□ageinnon-s□nc□r□beh□vior.Oneco□monc□useisthe□esiret□□□oid□□nflictornegativer□percussion□.□orin□tan□e,□per□on□ightfeigna□reementw□thacoll□□□ue□sopi□iontom□intainh□rmo□yintheworkplac□.Anot□□□r□asoncouldbethe□ursuitofpersonal□a□n,s□cha□pretendingtosuppo□tacausetoga□nsociala□□rovalorprofessionaladvanceme□□.Add□t□on□lly,s□cie□alpres□uresandcultur□ln□□mscan□lsoplaya□ol□inen□ouragi□gnon-sincerebeh□vior,asindividua□smay□e□lcompe□□e□toconfo□mtocertaine□pectat□onsor□tan□a□□s.□> <□>□herearesev□r□lreas□nswhy□ndivi□ualsm□□engage□nnon-since□ebehavio□.Onecom□□ncauseis□he□esi□etoavoidconflictorne□at□□□reperc□ssio□s.Fo□in□t□□c□,□personmightfei□nagreementwithacolleag□e'□opiniontom□intainha□mo□yin□heworkplac□.Anotherreason□o□□d□ethepu□su□t□□persona□□ain,suc□aspre□end□□gto□u□portacausetogai□socialap□rov□lorpro□e□sionalad□a□c□ment.Additionally,societalp□ess□□esandcul□□ralnormsca□alsopl□yarol□inencouraging□□n-sincerebehavior,as□n□ividu□lsmayfeelc□mpelle□□oconform□oc□□tainexpectationso□□tandar□s.