Th□□eareseveralreasonsw□yindividuals□aye□gageinnon-□incer□behavior.□□e□□m□on□ause□sthedesiret□avoidcon□□ictorne□a□iv□repe□□us□ions□Forins□ance,aper□onmightfeig□a□reemen□wit□aco□league'sopiniontomaintai□h□□mon□i□theworkplace.Anotherrea□o□□o□ldb□t□epurs□itofp□rs□nalgain□such□s□□e□□n□i□gtosupporta□au□etogains□cialapprovalorprofe□sio□aladv□ncement.Add□tio□ally,□□c□e□alpre□suresandcul□ural□orm□canalsoplayarolei□encouragingnon□sin□erebeh□vior,asin□□v□duals□a□feelcomp□ll□dt□conformtocer□ainexpectat□□nsorstandards□□> T□e□ear□s□veralreasonswhyi□d□vidu□lsmay□ngagein□□n-sincere□eha□ior.□n□□□m□□ncaus□isth□de□i□etoavoidconfl□ctorne□ativerepe□c□ssi□n□.For□nstanc□,ap□r□on□igh□feignag□eement□ithac□lleag□e's□pinion□o□□i□tainharmonyintheworkpla□e.An□therreasoncou□dbethepurs□itofpersonal□ain,su□haspre□endin□t□suppo□tacausetogainsocialappr□valo□pro□essionaladvanceme□t.Additi□n□lly,so□ietalpressuresa□□cultu□a□normsc□nalsoplayaroleinencouragingnon-sinc□rebe□□vi□r,asindivid□alsmayfeel□ompe□le□tocon□ormtocertainexpectationso□stan□a□□s. Therearesevera□re□son□whyindi□i□ual□□□y□ngag□innon-s□ncerebeh□vior.□necommoncau□e□sthed□□ir□toavoidcon□lictornegativer□percuss□□ns.F□□instance,ape□□o□mightfei□nagreement□□thaco□league□sopiniontomaint□inha□monyi□thewor□pl□ce□□not□erreasonc□ul□bethepursui□ofpersona□gain,□uc□aspretendingtos□pportac□usetogainsocialapprovalo□profes□ional□dvancement□□ddition□lly□□oc□etal□res□uresan□□ulturalno□ms□a□□lsoplayaroleinen□ouragin□non-□inc□rebehav□□r,asindividualsm□yfeelcompelledt□conformtoce□t□ine□pec□ationsors□andar□s. Ther□arese□e□alr□asons□h□indivi□□a□smayen□□geinnon□sincerebe□avio□.Onecom□onc□useisthede□□□etoavoidconflictorn□gativer□pe□cussio□s□Forinstance,□□ers□nmightfeignagreementwith□colleague'□opin□on□o□ainta□nhar□onyi□theworkplace.Anot□erreasonco□□dbethep□rs□itofpersona□□ain,s□chas□retendi□gtos□pportacausetogainsocialapprovalorpr□□essi□□a□adva□cement.□dditiona□ly,soc□□talpress□resand□ul□□□a□normscanal□opl□yaroleinencoura□ingnon□sincerebehavi□r,a□individu□lsmayfee□compelledt□conformt□certain□xpec□ationsor□tandard□.