Ther□aresever□lre□□onswh□indiv□dualsmay□n□ageinnon-sincerebe□avior.Onecommoncausei□t□ed□siretoavoidc□nflictornegativereperc□ssions.Forinstance,□perso□mi□htfeignagree□entwithacollea□ue'□opinio□tomainta□nh□rmonyinth□w□□k□lace.□no□herrea□oncouldb□t□□pur□□itofp□rsonalgain,suc□as□retendingtosupportaca□setogai□socialapp□ova□orprof□ssionaladvance□ent.□dditiona□ly,soc□e□alpre□suresandcultura□norm□cana□soplayaro□□i□e□cour□gi□gnon-since□ebehavio□,asindivid□alsmayf□elcompelle□to□onformtocer□a□nexpecta□i□nsor□tandards.□□□> □p>Ther□aresevera□reasonswh□individual□□ayengageinnon-si□cerebeh□vior.Onecommonca□s□isthedes□re□oavoidco□□lictornegati□erepercu□sions.Forins□ance,□person□□g□tfe□gnagr□e□entwithacol□ea□ue'sopi□i□ntom□intainh□rmon□inthe□orkplac□.Anot□□rr□aso□coul□bethepursuito□□ers□nalga□n,suchaspretendingt□supportacau□etogai□social□pprova□or□rof□ssion□l□□v□ncement.Additiona□ly,so□ietalpre□□ure□andc□l□uralnorm□cana□soplaya□ole□nenco□ragi□□no□-sincerebehavior,asind□□idua□□mayfeelcompelled□oconformtocertainexpect□tionsors□□nda□ds. Th□□eareseve□al□□as□nswhyindividua□smayengageinnon-s□ncerebehavi□r.One□om□onca□seisth□desiretoa□□idconflictor□eg□tiver□percussio□s.□orinstance,ap□rs□nm□ghtfei□□agreemen□withacolleagu□□s□piniontomainta□□harm□nyinthewo□kpl□□e.An□th□rr□as□ncouldb□thepu□suitofp□rsonalgain,s□ch□spretendin□□osuppo□□acausetogain□o□ialap□rovalo□profess□onaladvan□e□ent.Add□tionall□,□ocieta□pressu□esan□cu□tur□lnormscanalsopl□yarole□ne□courag□n□□o□-sin□□rebehavior,a□individualsma□f□e□compelle□t□confor□tocer□ainexpectati□nsorst□n□□rds.