Therearesever□lreasons□h□individua□sm□yengagei□non-sincereb□havior.On□commoncauseisthedesi□eto□□o□dc□nfli□tornega□ivereperc□ssio□s.□o□instance,ape□sonm□ght□eignagreemen□withac□l□e□gue's□pinion□o□aintai□harmonyinthewo□kp□a□e.Anoth□□reas□nc□uldbet□epursuitofpersonalg□in□su□haspretending□□□up□orta□□usetoga□nsocialapprovalorprofessiona□advan□em□nt.Additionally,s□ciet□lpressure□a□dculturaln□rmscanals□p□a□arolei□encour□gingnon-s□□cer□beha□ior,□sindivi□uals□□yfeel□ompelle□t□co□formtocertain□xpect□tionsorstandards□□/p> Thereare□ev□ralre□sonswhy□ndividualsmayen□a□ein□on-s□□cerebe□avior.Oneco□mon□ause□sthedesiretoavo□□con□licto□nega□iv□reper□uss□□ns.For□ns□anc□,aperso□mightfe□gna□reem□ntwi□□□col□□agu□'s□piniontoma□n□□inh□r□o□yinthe□o□kp□ace□Ano□herreasoncouldbethepu□suitofperson□lg□in,suchaspretendingtosupportac□us□togainsocialapprov□lorprofessionala□van□□ment.Addition□□ly,socie□alpre□suresandculturalnormscanalsoplayarole□nencouragingnon-sincerebeh□vi□r,a□in□i□idualsmayfee□compel□□dtoconfo□mtocertainex□ectatio□s□rst□nda□d□.□> Ther□arese□□ralreasonswhyi□d□v□□ualsmayen□a□einno□-sincerebeh□vior.Onecommo□□□usei□the□esiretoavoid□o□flicto□negativer□percussions.Forinstance,a□□rsonm□ghtfeignag□eementwithacolleague's□□in□ontom□intainharmo□yint□eworkp□□ce.□no□her□easoncouldbet□e□ur□uit□f□□□sonalga□n,□□□haspreten□ingtosuppor□acaus□togai□socia□app□oval□rpro□es□ionala□vancement□□□□itionally□societ□lpressu□e□an□cultur□□n□r□scan□□sopl□yarol□inencou□agingnon-sincereb□havior,asind□vidualsmayfeelcompe□led□□conformtoce□taine□pectationso□sta□dards.<□p> □hereares□ve□□l□easonswhy□n□ividualsmayengag□innon□sinc□rebehavior.One□ommoncause□□thedesire□oavoidconflict□□nega□ive□ep□r□ussions.Forinstanc□,apersonmigh□□ei□na□□eem□ntwithac□l□eagu□'sopiniont□m□□ntainharmo□y□ntheworkpl□ce.Anotherreasoncouldbethepursuit□fpersonalg□in,suchas□retend□ng□osup□□rta□ause□ogainsoci□□appr□valorprofessionaladvancem□nt.Additio□ally,□o□ietalpr□ss□resandcult□ralnormscanalsoplayaroleinenc□u□aging□on-sincerebehavi□r,as□ndi□idualsmayfe□lc□m□elle□toc□nfo□mto□e□ta□□□xpectationsorstandards.