T□e□eareseveralrea□on□whyindiv□du□lsma□e□ga□ein□on-sincerebehavio□.One□□m□on□ause□sthedesiretoavo□□□onflictorn□gativ□re□ercus□ions.□o□ins□a□c□□apersonmightfeignag□ee□entwithaco□leag□□'sopinionto□aintainhar□o□yi□□hewo□kp□□ce.Ano□□er□e□sonco□ldbethepursuitofperso□algain,su□haspretendingtos□pportac□us□togainsocialapprovalorprof□□sionaladvancemen□□Addition□lly,societalpres□uresandculturaln□□msca□alsopl□yaro□einenc□u□aging□on-sincere□ehav□or,□sin□ividualsmayfee□□ompell□dtoc□nf□rmtoce□tai□expecta□ionsorstan□□rds. □here□r□sev□ralreasonswh□indi□idua□smay□ng□□ei□non-□ince□e□□hav□□□.□necomm□nca□seisthede□ire□oavoidconfli□tornega□ivere□ercus□ions.Forinst□□□e,ap□rsonmightfeignagreem□□twith□colleague's□pini□ntoma□ntainhar□onyinthew□rkplace.Anotherrea□onc□uldbeth□pursui□ofperson□□gain,sucha□pretendi□gt□□u□por□acausetog□□n□o□□□lapproval□rpr□fessiona□a□vancemen□.Additi□nally,so□ietalpressu□esand□□lt□ralnormsca□alsopla□ar□lei□encouragingnon□s□ncerebehavior,asind□v□dualsma□feel□ompel□□dtoconformtoc□rtain□□pectat□o□sorstandards. Therearesever□lreason□whyindi□iduals□ayengageinnon-si□cerebeha□ior□Onecommon□ause□□thedesi□e□oa□□idconflictornegativereper□ussions.□orinstance□ap□rsonmightfeig□agreeme□□wit□acollea□□□□sopiniontomai□t□i□harmo□yinthew□□kplace□A□o□herreas□n□ouldbethepur□uit□fpe□sonal□ain,suchaspretend□ngtosu□□ortacausetog□i□socia□□p□rovalorprofessi□naladvancement.Add□tionally,□□cie□al□res□ur□s□ndcul□uralno□msc□nalsopla□aroleine□co□ragi□gno□□si□□□r□b□havior□□sindiv□dualsmayfee□c□□p□lledtoconfo□mtoce□taine□pectationsorsta□da□ds□<□p>□p>Thereareseveralr□asons□hyi□dividual□mayengageinnon-□i□cerebehavior.Onecommoncauseis□hedesiretoavo□dconflict□rne□at□ve□□percussion□.□□□□nstan□e,□pers□nmightfe□g□□gr□eme□twithacolleague□sop□niontomainta□nha□monyi□thewo□kplace.Anotherreason□o□ldbet□epu□□ui□of□ersonalgain,sucha□□reten□ingto□upportac□usetoga□nsocialapprov□lorprofes□ional□dv□nceme□t.Additi□nally□so□iet□lpressur□sandculturalno□mscanalsoplayar□l□in□ncouragingn□n□sincerebehav□□r,asindivid□alsmayfeel□ompe□le□to□onformto□ertainexpe□□ationsorst□ndards. Thereares□vera□r□asonsw□yin□iv□dualsmayeng□geinnon-since□eb□havior.O□□commoncau□eis□hedesiretoavoid□onflic□orne□ativere□er□□ssi□ns.For□n□tance□a□ersonmightfeignagre□mentwithacolleag□□'sopini□ntoma□n□ainharm□□yintheworkplace.A□o□□erreasoncouldb□the□urs□itofpers□n□lgain,such□sp□etendi□gt□su□portacausetoga□ns□cia□approvalorprofessiona□□□□anceme□t.Additio□ally,societalpr□s□uresandcultu□a□n□rmscanalsop□□yarolein□□couragi□gnon□si□cerebe□□vior,□sindividuals□ayfee□compelledtoconformtocertainexpe□tationsorstandards.