T□er□ares□ver□l□easonsw□yindividuals□□yengageinno□-si□cer□behavior.□necomm□nca□seis□hedes□□□toavo□dco□fl□ctornegat□□erepercussions.For□nstan□e,apersonmightfeignagre□mentwithacollea□ue'sopiniontomaintainharmon□inthewo□kplac□.Anot□erreasoncouldbethepursui□o□pe□so□algain,suchaspretendingtosupport□□au□□togain□oc□a□app□□□□l□rpr□□essionala□vancement.Add□tional□□,so□i□ta□□ressu□esandcultura□normscan□□soplayaro□ein□ncou□agingnon-sincereb□h□vior□asindividu□□smayfeel□ompelledto□o□formtocer□ainexpecta□i□nsorstanda□d□. Thereareseveral□□aso□swh□individu□ls□a□□□g□ge□nno□□sincer□behavior.On□comm□ncause□sthedesiretoavoidconflictornegativereperc□ssions.Fori□st□n□□,aper□o□□ightfe□gnagreem□ntwitha□o□□□ague'sopin□ontomaintai□harmonyi□the□or□□la□e.Another□easonc□uld□ethep□rsuitof□ersonalgain,s□chaspretendi□gtosup□o□tacausetogainsoci□lapp□□valorprofes□ionaladvancement□□dditionally,soci□talpre□suresandcultural□ormsca□alsoplayarolei□encouragingnon-s□n□ereb□havior,as□ndivi□ualsma□□eelcompel□e□to□□n□ormtocertai□e□pectationsorst□ndards. Therear□s□veralrea□o□□whyi□divid□alsmay□ngagei□non-sin□□□ebehavior.Onec□mmo□caus□□sth□de□iretoa□o□□□o□f□icto□negativerepercussio□□.Forinstance,ap□□sonmight□eignagreeme□□withac□lleag□e'sopinion□omaintainharmonyinthew□rkpl□ce.Anotherreasoncould□ethep□□suitofp□□sona□gain,suc□aspretendingto□□pp□□t□causeto□ains□ci□lapprov□l□rprofessionaladvancement.□dditionally,□o□ieta□press□resan□cultura□normscanalsopl□□□rol□inenco□ragingnon-sincerebehavior,asindiv□d□alsmayfeelcompelledtoco□f□rmto□ertainexp□ctati□nsorst□ndards.