Therear□sev□ralr□asonswhyindiv□dualsmayengagei□□on-si□c□rebeh□vior.O□eco□moncau□□ist□□□esiretoavoidconfl□c□orne□ative□epercussions.Forinstance,apersonmi□h□fe□gna□reeme□t□ith□colleague□so□i□iontomaintainharm□□yintheworkplace.A□□th□rre□sonco□□□bethepursuitofpersonalgain,suchas□□etendingtosupp□rtacausetog□□nsocialapprovalorprofess□on□□□d□ance□□nt.A□dit□onally,□oc□eta□p□e□suresan□cultural□□rms□analsop□aya□ole□□□ncoura□ingnon□sincerebeh□vior,□sind□vidual□□□yfeelco□pelledtoconform□ocer□□inexpe□tation□orstandards. Th□re□□esev□r□lreas□nswh□individua□□ma□en□agein□on-sinc□rebehav□or□Onec□□moncau□eisthe□esiretoavoidconfl□cto□□egati□erepercussions.□orinstanc□,ap□rs□nmig□tfeigna□r□e□entw□thacoll□ag□e'so□iniontomaint□□□ha□mon□in□h□w□rkplace.Anotherreasoncouldbe□hepursuitofpe□son□lg□in,such□sprete□d□ng□osupportac□use□o□ai□s□cialapprovalo□profess□onalad□ancement.A□□itio□ally,societalpre□□□resan□□ult□ra□norms□anal□□playar□□e□nencouragin□no□-s□□ce□ebe□avior,asindi□idualsm□yfeel□om□elledto□onformtoc□r□□inexp□ctationsorsta□da□□s. T□ereare□e□eral□□asonswhy□ndividualsmayengageinno□-sincere□ehavi□r.Onec□m□on□au□eist□edesir□to□□□i□conflic□ornegati□er□percussion□.Forinstance,a□ersonmi□□□feignagreeme□twit□acolleague'□opinionto□ain□ainharmonyintheworkplace.□□otherreasoncoul□bethepursuitofperso□algain,s□chaspr□tending□o□u□port□ca□setoga□nsoc□alapproval□rprofessionaladvancement.Add□ti□nally,soci□tal□r□ssuresa□dcult□ra□nor□scan□lsoplayaroleine□cour□□ing□on-sincerebehavior,asindividuals□ayfeelcompelledtoconformt□certai□expect□tio□sorst□n□ar□□.