Thereareseveralrea□□nswhyind□vidualsmayengageinn□n-□inc□re□ehavior.One□ommonc□usei□□hedesiretoavoidconflictor□egativereper□ussions.Forinstance,ape□so□mightfeign□□□eem□ntwi□hacolleague'sopiniont□m□i□tainharmonyint□eworkp□a□e.Anotherreas□ncoul□□e□hepu□□ui□ofperso□algain,suchasprete□d□ngtosuppo□t□cause□ogainsocialappr□valorprofessi□naladvancemen□.Add□tiona□ly□socie□alpres□uresand□ul□ur□lnormscan□lsoplayaroleinenc□uragingnon-□i□cereb□h□vior,asindividualsmayfeelcompe□□edtoconfor□toce□tai□exp□ctationsorst□nda□d□.□>□p>T□erea□esev□ralr□asonswhyindi□i□ua□□mayengageinnon-□incerebe□avior.On□commoncauseisthedesiretoavoidcon□lictor□ega□□verepercus□ions.Forinstance,a□erson□igh□fei□n□gr□emen□withacolleag□e'□□piniontomai□tainha□mo□y□n□h□□orkplac□.□n□the□reasoncouldbet□epursuitofpe□□o□□lga□□,suchaspr□ten□ingtosuppo□□acause□ogain□ocialappr□valorprofessio□aladvancem□nt□Additi□nally□□ocietalpres□u□e□□n□cu□turalnormscanalsoplayarolein□nco□rag□n□non-si□cereb□h□□ior,asind□vi□ualsma□feelcom□elledtoco□formto□□□tainexpect□tion□o□standards.□>□p>Thereare□everalreas□ns□□yin□□vidualsma□engag□innon-□incerebehavio□.One□ommonc□us□□sthedesire□oavoid□onfli□tor□egati□ereperc□ssions.Forinstance,ape□□onmig□□feign□g□eementwit□acolleague'sopinion□□□aintain□armonyintheworkplace.□noth□□reasonc□uldbethepursuito□□□rso□algain,suchaspr□tend□□g□osupport□c□us□tog□□nsociala□provalorprofes□io□aladvan□ement.Ad□itionally,societalpres□ures□□dc□ltur□ln□rmsca□a□so□□ay□roleinencouraging□on□s□ncerebehavi□r,asindividua□smayfeelcompel□edtoco□□o□m□□□□rt□□nexpect□tion□□rstan□ards. Th□r□are□everalreas□nswhyindividualsmay□nga□e□n□□n-sincerebe□avior□Oneco□m□nca□seisth□□esiretoavoi□conflic□o□negativer□percuss□o□s.For□nstanc□,ape□son□ightfei□□□gre□men□withacolleague'sopiniontomaintainhar□on□i□t□e□orkplace.Anotherr□asoncouldbethepursuitofperson□l□ain,suchaspretendingtosuppo□tacausetog□inso□ia□a□p□ovalorprofessi□n□ladva□cem□n□.A□dit□□nall□□soc□□talpres□□resa□□cu□turalnormsc□n□□so□layaro□einencour□ging□□n-sincerebehavior,asin□ivi□uals□ayfeelcompe□ledtoconformtocertainexpect□□ionsor□tanda□ds.□□p> □□e□eareseveralreas□nswhy□□div□dua□s□□yengagein□□n-s□□c□re□eha□ior.Onecommo□causei□thedesiretoavo□dconflictornegativerepercus□ion□.□o□□ns□a□ce,□pers□nmightfeignagreement□ithacolleag□e's□piniontomai□tainharmon□intheworkpl□□e.An□therreasoncouldbeth□p□rsuitofpers□nal□ai□□s□ch□s□retendin□tosupportacauset□gain□ociala□pr□v□lor□rofessionala□van□ement.□dd□tio□al□y□□o□ieta□pressuresandcu□turalnormscanalsopl□□aroleinenc□ura□ingnon-□incerebe□a□i□r□asindiv□dualsmayf□□lcom□e□ledtoconf□rmtocertaine□pectatio□sorstandards.